Vlog30：3 Localization Truths I Learned After Being Sued by the Dutch Government

Many Chinese companies entering Europe worry most about: low sales, fierce competition, and price wars.But let me tell you: the real risk in Europe isn't sales—it's compliance.Three months ago, our e-bike was exposed in the media due to an old incident. Government authorities got involved, our product was recalled, and the industry was watching to see if we would “fail.”That day, for the first time, I had to:Handle the mediaHandle government authoritiesLaunch public relationsMake product recall decisionsA few weeks later, I attended a full Dutch government hearing entirely in Dutch.This incident gave me a deep understanding of the European market: European culture allows mistakes, but responsibility must be taken Compliance is not a cost, it's a threshold Localization is not just opening stores, it's understanding the rules CEOs must understand the local legal systemIn this episode, I share:How we made a PR decision in 30 minutesWhy we proactively recalled productsWhy a 5% return rate actually increased trustHow this crisis brought more distributorsIf you are considering entering Europe or already operating there, this episode is a must-listen.