Vlog9：Choosing the Right People in Localization: A CEO’s Real Case from Europe

In this episode, Becky continues the series“How to Spot Opportunities in Crises”and dives into a critical but often underestimated topic in global expansion: choosing the right people to do the right things during localization.Based on a real administrative law case in the Netherlands, Becky shares first-hand reflections from her role as CEO — from evaluating legal advisors and navigating cultural differences, to understanding the hidden costs of time, wrong decisions, and unqualified professionals.Through a 40-minute conversation with a seasoned Dutch lawyer and close personal friend, this episode explores:– How CEOs should evaluate professionals when entering unfamiliar markets– Why local networks and trusted advisors matter more than strategy documents– The real cost of localization: time, judgment, and opportunity cost– How cultural context shapes decision-making in Europe versus China– Why choosing the right people often matters more than effort itselfThis episode is especially valuable for founders, CEOs, and business leaders who are already operating overseas — or preparing to localize their brands in Europe and other mature markets.Localization is not about working harder.It’s about making better choices, faster, with the right people.