VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms

from The MadTech Podcast · host ExchangeWire

In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.

What this episode covers

They look at what the future could hold for Perplexity’s advertising model, TikTok’s rivalry against Amazon in the e-commerce landscape and the FTC’s report denouncing the data collection/use practices of social media platforms.

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VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms

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This episode is 32 minutes long.

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This episode was published on September 27, 2024.

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