VMP 094: Marketing Tricks & Tips For The Time Crunched Veterinary Marketer

One of the biggest problems I see with veterinary professionalsface is that they have so many things to do that getting marketingdone is sometimes difficult. It totally makes sense too, veterinaryhospitals deal with so much and often times the person doing themarketing has a ton of other work to do as well. In today episode,I cover tricks and strategies that will help you to get yourveterinary practice's marketing done more efficiently.  Any time I start working with new clients or on my ownprojects in marketing the most difficult part of the creationof any digital marketing is just getting started. One thingI've found that helps me create content, ads, or any digitalmarketing as quickly as possible is having a media library storedon my hard drive. I create nearly all of my marketing materials onthe same computer, so having a central place where everything fromlogos to different lead magnets stored where I can easily findthem helps me to save so much time.  Along with having digital assets set up in a specific place, Ialso really like having a production calendar completed as well.Knowing what you're going to create and having a game plan for whenads, landing pages and content needs to be created makes working onthe marketing a lot easier. I like having all of the relevantcontent and offers I can include in a single place so that I knowwhat to create and what the objective will be.  Templates are a tremendous time saver as well. Whether it istemplated ads, copy, landing pages or images having a framework forwhat you're creating makes it way easier and faster as well. Anewer tool that I've only recently started using is adespresso.com.If you are doing any kind of Facebook ads, this tool makes it quickand easy! Whenever possible, turn your marketing work into systems thatare easy for you use to use.