VMP 120: Dr Andy Roark On Event Marketing & How To Build An Online Community

How do you turn your digital marketing into actual clients that come into your veterinary practice? That is the question that we're going to cover in today's episode with guest Dr. Andy Roark. Andy has done an incredible job of turning his digital community into an actual community of people who attended his conference Uncharted.  Today's episode is longer than an average episode but it is filled with some really great insight that will help you and your veterinary practice. Events are a great way to get people who just normally engage with you online to turn into clients who build a relationship with, and today's episode is packed with great tips on how to do just that.  For those of you stuck under a rock and who don't know Andy, he has some impressive accomplishments under his belt when it comes to digital marketing. Andy is a practicing veterinarian, international speaker, author, and media personality. Dr. Roark has been voted Practice Management Speaker of the Year at NAVC, one of the world's largest veterinary conferences, two out of the last three years. He also received the Outstanding Young Alumni Award from the University of Florida's College of Veterinary Medicine. Practices where Dr. Roark works were named as finalists in the American Animal Hospital Association's Practice of the Year Contest in 2013 and 2015. He also has built his website to the point where it gets hundreds of thousands of page views, has grown his Facebook page to over 234,000 likes, and most recently, launch a successful conference and online community.  I was able to speak at his conference, UnchartedVet.com and I was blown away at the quality of the attendees, the amount of community he helped to foster and the level of high execution he and his team performed to make everything come together. In today's episode, we talk about how he pulled this all together and what some of his biggest lessons from creating and promoting this conference, which is now open for registration but I'm sure it will sell out quickly! Be sure to visit UnchartedVet.com and if you have the opportunity to go to the conference, do it! Your practice will see a positive change from the information and community that you will benefit from.