VMP 137: Danielle Lambert on Building Personal and Business Brands

In today's episode, we have an awesome guest, Danielle Lambert. We dive into how to build a personal and business brand in the veterinary industry and this episode is full of gold! If you have been hiding under a rock and don't know Danielle yet, she is the Snout School founder, an international speaker, and social media addict working to empower veterinary businesses and brands to succeed online. Danielle has built social media campaigns for accounts ranging from DrAndyRoark.com to the Companion Animal Parasite Council, but she is most well-known for being a dog mom to Archer, the Brussels Griffon. This episode is full of awesome info, we talk about practical tips on how to build a brand, including defining your audience and coming out to choose and communicate with your ideal audience. I think that the work that she is doing to help educate veterinary professionals on how to build personal brands will have a huge impact on helping the veterinary industry find its voice and reach more pet owners. This is incredibly important if the industry wants to drive the conversation inside of non-veterinary voices producing sensationalist content (who needs a vet when you have coconut oil). Not only do we cover branding, but we talk about websites, and how that relates to building a brand presence too.  I think you'll love the interview and find it very helpful in your marketing.  Be sure to check out http://www.snoutschool.com