Vocal for Local: The Booming Dubbing Industry

Dubbing has come a long way since its introduction in Western cinema, but after many years, we witnessed India and cinema in particular generating a fortune from it, with movies like Bahubali and KGF making a fortune. However, this dramatic surge was highlighted in the pandemic, where everyone binged watched this type of entertainment. But what is driving this sector, how large is it in total, and why is it now traveling across India?    In this episode, Dia Rekhi speaks to: Riya Mukherjee, Founder & Partner at Riya Mukherjee Word Pictures Anil Thadani,  founder of AA Films Mona Shetty, Managing Director of Sound & Vision (dubbing studio) Sanket Mhatre, Voice over artist   Credits: YRF, Mythri Movie Makers, Jurassic World If you like this episode from Dia Rekhi, you can check out her episodes - Twitter Tales, India vs Europe: Regulatory Rift, ChatGPT Explained and Explored, Band, Baaja, Billions and more You can follow our host Dia Rekhi on her social media: Twitter & LinkedinCatch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.