Vodafone ad featuring rural Australia found to be in breach of ad standards

A telco has been found to be in breach of advertising standards, over a campaign featuring an American comedian.  The Vodafone advertisement showed comedian Ali Wong standing in the outback next to an Emu, claiming 'nothings out here' and promised coverage in areas where '98.5% of people really live'.  The ad sparked outrage among rural communities and Ad Standards Australia says it was dismissive of genuine concerns around mobile coverage Rural Editor Emily Minney spoke to Executive Director Greg Wallace about the finding.   Image sourced from VodafoneSee omnystudio.com/listener for privacy information.