Vodcast 1.4: "Tweentacular, Tweentacular"

Over the past half a century, children have become one of corporate America's most important marketing demographic. An offshoot of this is the development of tween culture, whose members consist mainly of homogenized preadolescents, aged 8-14. They are easily influenced by peers and even more so by advertising and marketing schemes directed toward them. This video is one of five After Effects animations exploring the culture industry. Authored by Lindsay Pond.