Voices #010 - On Retail Operations, Layoffs & How AI Saves Companies Time with Kevin Ertell

In this episode of EVOLVE Voices,⁠⁠ Edilsa Bueno hosts Kevin Ertell.Retail is a world of constant reinvention, and Kevin Ertell has navigated its twists and turns using lessons learned from one constant: adaptability. From building one of the first e-commerce sites at Tower Records to leading innovation at Nike, Kevin’s career has been shaped by embracing change and staying ahead of retail’s rapid evolution. He shares how pivotal moments—like navigating layoffs and championing omnichannel strategies—have strengthened his ability to lead digital transformations and foster customer-centric growth.Kevin Ertell is the Founder and CEO of Mistere Advisory, where he helps businesses bridge the gap between strategy and execution in digital transformation. Previously, he served as Vice President of Global Retail Operations at Nike, where he revolutionized labor models, training programs, and sustainability initiatives. Kevin has also held leadership roles at Sur La Table, Borders, and ForeSee Results. Kevin is also a long-time rock bass player who can be seen rocking the stages at the occasional industry event. EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠https://www.evolve-community.com/⁠