Voices #011 - Behind the Curtains: The Journey of a Producer Bringing Broadway Musicals to the Region

In this episode of EVOLVE Voices,⁠⁠⁠ Mayssa Nasr hosts ⁠Nayla el Khoury.When we think of commerce, we often picture big companies, tech startups, and entrepreneurs launching MVPs—but the world of commerce extends far beyond that. Theater production is a massive industry that blends creativity with business, requiring strategic planning, negotiation, and market insight to succeed.In this episode, we step into the world of entertainment commerce, exploring how top producers bring Broadway-level musicals to the Middle East. Nayla shares her journey from marketing to producing, the challenges of securing global productions, and what it really takes to build a thriving theater scene in the region.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠