Voices #012 - A Masterclass in Category Creation and Go-to-market Plays in Europe with Brendan Walsh

In this episode of EVOLVE Voices, ⁠⁠Jade Maravillas⁠⁠ hosts Brendan Walsh.In this episode, Jade sits down with Brendan Walsh, General Manager for EMEA at Netlify, to talk about what it takes to win in Europe, scale high-growth SaaS companies, and build high-performing teams across multiple markets.Brendan isn’t just a GTM and sales execution expert—he’s helped define entirely new categories, something most companies only dream of. At Zuora, he played a key role in pioneering the subscription economy, scaling the company from $13M to $250M ARR and through a successful IPO. Later, at Mirakl, he led the charge in the marketplace revolution, helping retailers and brands fight back against Amazon while growing the company to a $3.5B valuation.Now at Netlify, Brendan is helping shape the future of web development, automation, and digital commerce. In this conversation, we cover:✅ How to build and scale high-performing teams across Europe✅ The playbook for winning in European markets—navigating different cultures, languages & buying behaviors✅ The power of storytelling in sales and how it drives revenue growth✅ The evolution of digital commerce and what’s next for SaaS, marketplaces & AI✅ What the rise of composable and headless tech means for businesses✅ Why the best strategies are often the simplest onesIf you’re in SaaS, digital commerce, or thinking about expanding into Europe, this episode is packed with valuable insights.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠https://www.evolve-community.com/⁠