Voices 38 - “There’s No Playbook for This Sh*t”: Mid-day Squares’ Jake Karls on Rejection, Storytelling & Building Community

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠, talks with Jake Karls.Jake Karls believes every rejection is an opportunity in disguise. Growing up in Montreal, he learned the power of connecting with people and embracing challenges—lessons that have guided him through the messy reality of building a business. Since co-founding Midday Squares with his sister and brother-in-law in 2018, Jake has used storytelling to engage a community before they even try a product and lead with human connection. In this episode, he shares why showing the good, the bad, and the ugly of business in real time inspires both customers and teams.Before Mid-day Squares became a brand sold in over 10,000 stores with more than 60 million bars delivered, Jake was recognized as a finalist in EY’s Entrepreneur of the Year and named to Forbes’ 30 Under 30 (Food & Beverage, 2023). He's also a regular contributor to media outlets across North America.To follow Jake and Mid-day Squares’ journey, check out their Instagram: https://www.instagram.com/middaysquares👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!