Voices at eTail: On MixMix, Alcohol Alternatives & Women in Business with Allison Disney

In this episode of EVOLVE Voices,⁠⁠⁠ Edilsa Bueno⁠ hosts Allison Disney.The beverage industry is being reimagined, and Allison Disney is at the forefront of that shift with MixMix, a cannabis-infused drink brand that’s bringing innovation and enjoyment to the mainstream. From her start in brand marketing to creating MixMix, Allison is challenging the status quo with a unique, majority women-owned cannabis brand built alongside close friends. In this episode, we dive into the exciting journey of launching a brand in a highly regulated space, the goosebump moment of seeing MixMix on store shelves, and how she’s pushing boundaries to normalize cannabis in everyday life.Before MixMix, Allison spent nearly two decades shaping global brands like Ziploc, Bacardi, YouTube, and Special K, where she crafted campaigns that became cultural moments. As a founding board member of the Cannabis Media Council and Chair Emeritus of the NCIA’s Marketing Committee, she’s become a prominent voice in advocating for cannabis in mainstream culture. Featured in Forbes, Ad Age, and Muse by Clios, Allison continues to push forward with MixMix’s mission to create magical moments with every sip, all while leading the way for the cannabis beverage revolution.For more about their upcoming ecommerce launch, visit getmixmix.com, and to collaborate or submit a flavor idea, drop them a note at [email protected] Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠