Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula

Today on our show, we’re continuing a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio. Day Two in the frog Cabana, we explored the theme of ‘Creativity in the Machine Era,' exploring  the evolution of human creativity alongside new tools like generative AI, Web3 principles, the metaverse and experiences driven by immersive tech like augmented and virtual reality.Special thanks to this episode's guests: Andreas Markdalen, Global Chief Creative Officer, frog; Sarah Kiefer, Chief Marketing Officer, Pitch; Ahmed Daoud, Executive Director of Innovation, the Royal Commission for Al-Ula; Laurence Parkes, Vice President, frog UK. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Visit us to learn more and stay in the loop of our partnership with Cannes Lions . (https://cannes.frog.co/) Download 'Why Consumers Love Generative AI' from the Capgemini Research Institute. (https://www.capgemini.com/insights/research-library/creative-and-generative-ai/)Download the new frog Chief Challenges 5: Banking on Invisibility report. (https://go.frog.co/banking_on_invisibility)