VoiceStream Expands TTS Options; Xero Partners with Anthropic; USPS Faces Criticism; AI's Market Impact

Welcome to AI in Marketing: AI in Marketing, where we explore the latest developments in AI technology and its impact on the marketing landscape. This month, we delve into VoiceStream's new support for ElevenLabs and Fish Audio, offering users the ability to customize their text-to-speech experience with unique voices, including voice cloning for seamless content creation. We also highlight the inspiring journey of Greg Daily, who rose from homelessness to lead a successful digital marketing firm, Science in Advertising, emphasizing resilience and family influence. In tech news, Xero partners with Anthropic to integrate AI into its accounting platform, enhancing small business operations with advanced financial data queries. The USPS faces criticism over its partnership with MyMove, accused of using manipulative design practices that compromise user privacy. Newsweek's AI Impact newsletter discusses AI's role in optimizing marketing strategies, while MediaPost examines how AI is reshaping consumer purchasing behaviors. François Chollet introduces a new AI benchmark, ARC-AGI-3, highlighting the limitations of current AI models in novel situations. Finally, we explore the strategic benefits and risks of brand rivalries in the fast-food industry, showcasing how playful competition can boost visibility and sales. Join us as we navigate these stories and more, providing insights that truly change how you work. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. 📚 Sources: https://www.bbc.com/news/articles/cn08lx745ndo https://thenextweb.com/news/xero-anthropic-claude-small-business-financial-ai https://www.wired.com/story/the-governments-shittiest-website/ https://www.newsweek.com/ai-impact-is-ai-making-your-marketing-too-efficient-11742013 https://www.mediapost.com/publications/article/413848/the-end-of-the-middle-funnel.html https://www.fastcompany.com/91516330/francois-chollet-ai-benchmark https://www.marketingbrew.com/stories/2026/03/25/brand-rivalries-strategy-mcdonalds-burger-king-pepsi-coke