Vol.016 文旅的尽头不是景点，是让你流泪

现在国内百分之九十的文旅项目都在亏钱，就是因为大部分的人都没搞懂一个最基本的道理：文旅的尽头，不是更大更多的景点，而是“让你流泪”。我们先来看看那些失败的模仿者。它们花几十个亿，建了各种玻璃栈道、网红建筑、奇特雕塑，结果呢？游客拍完照，除了眩晕和“就这？”，什么都没留下。这建的不是景区，是朋友圈的打卡背景板；这卖的不是体验，是一次性的炫耀资本。那些建筑，只是这场短暂刺激的道具。在小宇宙查看该单集文稿

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This episode was published on July 8, 2025.

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