EPISODE · Sep 4, 2023 · 4 MIN
Vol.026 瑞幸X茅台联名刷屏品牌为哄消费者开心用尽手段,快乐成为稀有且昂贵的资源
就在今天,我的朋友圈被瑞幸和茅台的品牌联合营销的消息刷屏了,这次可是真的刷屏,而不是平常我们服务哪个客户啊,被甲方逼着发的那种。我不知道各位您发现了没有?现在不管是品牌也好还是本身有文化底蕴的名胜古迹、博物馆也好,泛娱乐化已经无处不在,只有能提供娱乐价值的内容,才能抓住消费者。而快乐已经成为当今最稀有,且昂贵的资源。谁能制造快乐,谁就更能掌握流量密码。今天咱们就来聊聊,我们在泛娱乐下的存在的快乐陷阱。
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Vol.026 瑞幸X茅台联名刷屏品牌为哄消费者开心用尽手段,快乐成为稀有且昂贵的资源
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