Vol.104　「宴会にはやっぱり瓶ビール」現場の声から考える、これからの商品づくりと顧客体験

from 地域会議ラジオfrom AOMORI · host 株式会社A-WORLD

8月も最終日となり、朝晩はすっかり秋の気配が漂い始めた青森。今回は、ビール修行中のノリダー代表からの嬉しいお知らせ？！と、地元の盆踊り大会で得たリアルな気づきからトークがスタート。奥入瀬ビールの全品缶化に伴って届いた「宴会ではやっぱり瓶ビールを出したい」という地元のお宿からの切実な声。メーカー側の都合と、ハレの場の雰囲気や演出を大切にしたい現場の顧客体験とのギャップをどう埋めるか、まったり深掘りしています。

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Vol.104　「宴会にはやっぱり瓶ビール」現場の声から考える、これからの商品づくりと顧客体験

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