EPISODE · Aug 28, 2023 · 8 MIN
Vol.13 | 盒马山姆“打”起来了，谁是最大赢家？
from 第一财经
这是一档由第一财经推出的播客节目，专注解读热点商业资讯、财经事件，分析背后逻辑，提供干货，在这里，你可以听点你想听的。最近盒马因为和山姆的榴莲千层价格大战，频繁冲上热搜，也让大众认识到了移山价一词。两家大型会员店开始明着打价格战，命运的齿轮开始转动。为什么会发生针锋相对的价格战？本期，我们就来聊聊会员店这个业态的那些事。本期，你将听到以下内容：00:16 什么是移山价？00:57 盒马山姆上演“价格战”02:28 会员店的受众定位03:52 抢客源最直接的手段06:01 山姆对盒马“移山价”的态度07:00 盒马的挑战07:20 麦肯锡的预测你如何看待盒马和山姆的价格竞争？其他方式关注我们：喜马拉雅www.ximalaya.com圆周率_Pispace.bilibili.com在小宇宙查看该单集文稿
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Vol.13 | 盒马山姆“打”起来了，谁是最大赢家？
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