Vol.14 和细分类目做到第一的品牌, 聊"药食同源"这个赛道

记得要先订阅《星球小趋势|新新人类播客》嗷！【联系我们】直接在播客节目下方留言自己的联系方式，或是v：shon0713，就可以联系我们哦！听友群 & 行业大佬+品牌主理人 social群火热筹备中！欢迎及早添加我们了解嗷~【BearKoKo | 熊九九】是一家致力于为现代人找寻纯净食物配方的新消费品牌，旗下的白芸豆压片糖果曾在21年618期间拿到了品类第一的成绩。今天特别开心邀请到创始人姜宛欣（Wendy）来到我们播客节目，一同探讨“药食同源”这个理念在大健康行业中可以借鉴的经验，以及未来的各种可能性。以下是本集声音大纲，enjoy~：03:11 BearKoKo 品牌成立的背景介绍06:08 品牌升级，确立"药食同源"战略方向07:03 目前两大产品线09:49 众筹 DTC 模式18:23 产品开发逻辑及目标人群洞察24:54 BearKoKo 在私域业务中所下的功...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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Vol.14 和细分类目做到第一的品牌, 聊"药食同源"这个赛道

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