vol.2 味蕾的“叛逆”之旅：跨界怪味产品背后的消费心理学密码

本期主题：为什么越来越多的食品饮料，开始“变味儿”？怪味背后的消费心理学密码以及品牌如何借“味蕾”产品打造“现象级产品”。趋势不迷路，增长有思路欢迎来到《萌观趋势潮》，我是您的趋势营销战略导师萌叔，知萌咨询机构创始人兼CEO，肖明超。在这里，我们不做信息的搬运工，只做趋势的解密者——我会陪您一起，洞见消费趋势涌动，拆解商业底层逻辑，预判未来的战略机会。欢迎收藏订阅转发本栏目《萌观趋势潮》，给身边的人。香菜泡面、把子肉酸奶，甚至还有乐事推出的单县羊汤味薯片，广东一个咖啡店据说还推出了白切鸡的咖啡，大家听起来是不是一个比一个刺激？似乎我们正在进入一个怪味探险的时代，本期节目我们就一起来解码这些怪味背后的消费心理学密码，以及品牌如何借助味蕾产品打造出圈的现象级产品。01:17怪味横行：味蕾的“叛逆”之旅02:35 什么是“感官刺激经济”？04:20 怪味为何让人上瘾？09...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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vol.2 味蕾的“叛逆”之旅：跨界怪味产品背后的消费心理学密码

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