EPISODE · Jun 3, 2026 · 1H 8M
Vol.211 世界杯版权博弈：拉锯战、营收焦虑与小红书入局 ft.张宾
from 不懂球
- 嘉宾 -张宾，体育产业独立评论本期节目我们回溯2026年世界杯版权从谈判遇阻到最终落定的全过程。我们探讨了国际足联开价与央视还价之间的巨大鸿沟如何形成，以及这场拉锯战为何会演变成一场夹杂着民族情绪的舆论风波。我们还重点讨论了小红书高价入局，取代抖音成为新媒体平台的意义。作为一个女性用户为主的社区平台，小红书为何要“豪赌”世界杯？它能否承接球迷的激烈讨论并留住新增的男性用户？这场版权博弈，又预示着体育版权市场怎样的未来？积极分子Junkie Club- 声音 -童声——陈婉彤The Verve —— Bitter Sweet SymphonyShakira,Burna Boy —— Dai Dai- 视觉设计 -高岳恒&王程栩- 联系我们 -微博：大萌不懂球小红书：不懂球
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Vol.211 世界杯版权博弈：拉锯战、营收焦虑与小红书入局 ft.张宾
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