Vol.22 从一条带货1200万GMV的视频说起，内容营销变天了

2025年，到底怎么做品牌内容传播？｜本期内容｜大家好，欢迎来到「猫客厅·和猫说」～这次我们邀请到了两位嘉宾——一位是来自墨幸文化传播有限公司CEO 俞伟伟，俞总一位是B站商业化数据产品负责人二姐从一条带货1200万视频说起，2025年，到底怎么做品牌内容传播？在流量内卷、内容同质化，的当下，内容营销有什么新变化和新机会。｜时间戳｜01:20 2025年，各品牌做内容营销的体感、感受如何？03:44 什么是「中间态」内容？今年看到过哪些好看又种草的品牌内容？07:49 抖音&红书&B站，三个平台的内容风格和种草打法有什么不同？08:07三个平台的不同套路和打法技巧10:59一条视频带来 1200 万GMV，高ROI背后的带货内容逻辑18:22 中长视频和短视频对用户的心智影响有什么差异？22:04 不同阶段的品牌（头部&初创&发展中期），应该如何布局内容营销策略...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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Vol.22 从一条带货1200万GMV的视频说起，内容营销变天了

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This episode was published on September 8, 2025.

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