EPISODE · Sep 17, 2023 · 5 MIN
Vol.22 | 蜂花卖爆，这泼天的富贵老牌国货如何接住？
from 第一财经
这是一档由第一财经推出的播客节目，专注解读热点商业资讯、财经事件，分析背后逻辑，提供干货，在这里，你可以听点你想听的。花西子79元眉笔翻车事件的讨论还没完全散去，老牌国货们这两天却突然在网络集体走红。蜂花、鸿星尔克、白象泡面等品牌在直播间互相介绍其他国货，大家不卖自己产品，拼命展示友军产品，颇有抱团取暖的意味，各家直播间销量都暴涨。本期你将听到以下内容：00:42 蜂花卖爆的背后？01:38 蜂花低价策略01:59 蜂花为何保持低价？02:45 国货卖货焦虑03:00 全民吃瓜，收益如何？03:40 直播平台的博弈05:02 老牌国货运营的不成熟你如何看待这次国货抱团营销呢？欢迎评论留下你的见解~其他方式关注我们：喜马拉雅www.ximalaya.com圆周率_Pispace.bilibili.com在小宇宙查看该单集文稿
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Vol.22 | 蜂花卖爆，这泼天的富贵老牌国货如何接住？
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