EPISODE · Aug 20, 2026 · 44 MIN
Vol.224 阿迪⬆️vs耐克⬇️：时代错配与 DNA之战
from 不懂球
近期耐克收回滔搏线上权限、阿迪在世界杯把三叶草铺满客场，表象之下，是两个运动巨头与时代情绪的一次错配与耦合。为什么耐克卖不动了？不止是DTC改革的浅层叙事，而是产品力透支。为什么阿迪接住了？不止是中国本土化策略，而是Samba、复古球衣版型耐看，无缝融入日常场景，刚好踩中经济下行期大众的心理锚点。本期将从多层面剖析阿迪向上，耐克向下的原因，从大环境到品牌DNA，从赛道红利到科技研发。品牌势能和消费情绪，是不可逆的趋势。积极分子Junkie Club- 声音 -童声 —— 陈婉彤Kanye West —— Runaway王菀之 —— 我的滑板鞋，好！- 视觉设计 -高岳恒&王程栩- 联系我们 -微博：大萌不懂球小红书：不懂球FoolBall
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Vol.224 阿迪⬆️vs耐克⬇️：时代错配与 DNA之战
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