Vol.34～3万打败300万，“偷天换日”的地产商之战

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营销/营销案例/微营销电台【三逼聚谈】第34期：成都房地产开发商“邦泰集团”花300万巨资冠名陈奕迅演唱会，不料被对手华宇地产“截胡”，为他人做了嫁衣！对于邦泰集团来说，是自己的疏忽给了华宇截胡的空间，这无疑是笔不菲的学费，而华宇则凭借低成本借力营销达到了意想不到的宣传效果。

Episode metadata supplied by the publisher feed · Published Jan 7, 2015

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Vol.34～3万打败300万，“偷天换日”的地产商之战

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