EPISODE · Oct 9, 2025 · 36 MIN
Vol.34 营销不要拿着旧地图找新路，品牌首先是集中精力的工具
from 出海六边形
国际站优质询盘少，那好不容易把网站建完是不是就解决问题了？亚马逊竞争太激励，那把所有商品都搬到独立站就能解决问题了？不论是 B2B 还是 B2C，做营销做内容都不要拿着旧地图找新路。品牌在初期的作用力首先是集中精力，摒除噪音，统一团队行动。本期内容中你会听到：竞争战略的三种战略；Tormach 网站案例；Tormach 营销案例；Musicbed 广告案例；Stick 场景文案案例；品牌在初期的作用力。本期内容引用的书籍：《竞争战略》《品牌通识》本期内容引用的播客：出海六边形第7期；贝望录第193期。本期内容的图片配套：在小宇宙查看该单集文稿
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Vol.34 营销不要拿着旧地图找新路，品牌首先是集中精力的工具
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