Vol. 99 The Soundtrack of Erica D'Aurora

In this episode, Erica D'Aurora, founder of Gioia Communications, shares insights into launching her PR agency in January 2023 and how the music PR landscape is shifting towards podcasts and video content. With a passion for emotional support and artist advocacy, Erica’s approach emphasizes the human element in an industry where personal and professional lines often blur. She reflects on the challenges of balancing work and life, discusses the evolving role of PR beyond traditional playlists and blogs, and offers advice for artists navigating the long game of building awareness. Host: Mackayla Wiseman Audio Editor: Mackayla Wiseman Script Writer: Mackayla Wiseman