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Vol4. 印象最深的广告项目反而与创意无关: 对话阳狮创意总监Eric Pang episode artwork

EPISODE · Feb 15, 2025 · 1H 10M

Vol4. 印象最深的广告项目反而与创意无关: 对话阳狮创意总监Eric Pang

from Debug 捉只虫子

|播客介绍| Debug捉只虫子是一档关注“有温度的信息媒介”的播客。当我们的生活被各式各样的信息和媒介充满——AI、App、长短视频、数码产品、电子杂志、纸质刊物…… 信息究竟是“新消息”的提醒,还是内容本身?Debug既是找寻,也是行动。在每期节目中,我们邀请不同领域的朋友聊聊天,尝试用技术、设计、传播学等不同思维,探索未来信息传递的更多可能。 |本期内容| 本期捉只虫子邀请的嘉宾Eric Pang来自马来西亚,他曾经在上海的电通、180、Monks、阳狮等多个风格迥异的广告公司担任创意指导和创意总监工作,为华为、极星、Moxy、资生堂、肯德基等品牌提出创新广告方案。Eric所创作的广告并不局限于视频与平面媒体,在他执行的广告项目中,酒店的入住可以与AR增强现实相结合,定制专属于个人的潮流入住体验;婴儿的初次啼哭声可以制作成瓶装药剂,帮助工作辛劳的母亲减缓情绪压力;品牌派发的新年红包可...去小宇宙查看完整单集简介 在小宇宙查看该单集文稿

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Vol4. 印象最深的广告项目反而与创意无关: 对话阳狮创意总监Eric Pang

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