Volleyball World's Commercial Innovation: With Ugo Valensi, CEO of Volleyball World

800 million fans worldwide. 24 million social media followers. Volleyball is a top three global sport entering a new phase of commercial opportunity.In this episode, Ugo Valensi, CEO of Volleyball World, joins Jonny Gray to discuss how the sport is unlocking commercial opportunity through a 67/33 joint venture model, centralised rights, and a fan-first digital strategy.The conversation covers:The future of the sport from LA 2028 to the reimagined Volleyball World CupTransforming fragmented rights into a unified commercial engineAn unconventional digital strategy from VBTV to creator-led streamingGender equality and player storytelling as core drivers of growthListen now to discover one of the most significant transformations underway in global sport — and what other rights holders can learn from it.