Volleyball World’s private equity-backed digital transformation

SportsPro chief executive Nick Meacham sits down with Motasem El Bawab, head of digital at Volleyball World, the new commercial entity set up by the International Volleyball Federation (FIVB) off the back of its groundbreaking, nine-figure investment from private equity firm CVC Capital Partners. A seasoned marketing, product development and data expert, El Bawab delves into the digital moves Volleyball World has been making since the CVC deal, where the investment is being targeted, and the content strategy underpinning a venture that is poised to transform the sport of volleyball from the ground up. The pair also look at how the FIVB is working to connect, engage and monetise the global volleyball fanbase - whether that be through the federation’s own channels or through third parties.