Vols Unveil First Horizon Jersey Deal | Tennessee Volunteers Football News

The University of Tennessee just dropped a major financial move with a $120 million, 10-year jersey patch deal with First Horizon Bank, covering nearly every sport from football to rowing — all while keeping basketball’s branding separate. Athletic Director Danny White praised the longtime partner for aligning with UT’s values and helping keep programs competitive in an evolving college sports landscape fueled by NIL and rising revenue needs. And yes, the Vols are back in Adidas gear with a Dolly Parton helmet sticker to celebrate homegrown flair — proving big business meets Tennessee spirit. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/08f167637c8e5254