Volvo Trucks' Peter Voorhoeve on tariffs, market timing, the all-new VNR, and North American manufacturing

With cross-border tariffs making headlines and the average North American tractor reaching the oldest age in years, fleets are caught between a soft freight market and the impending 2027 emissions cliff.  FleetOwner was at Volvo Group's largest manufacturing plant in the world this week and sat down with Volvo Trucks North America President Peter Voorhoeve in Dublin, Virginia. He breaks down how a $500 million investment in the New River Valley plant and a new $700 million facility in Mexico are insulating Volvo's supply chain—and what that means for your next purchasing cycle. We also discuss how Volvo Trucks' redesigned VNL and VNR models are serving as "smartphones on wheels," leveraging automated over-the-air updates to slash unplanned downtime by 24%. Plus, Voorhoeve explains why the all-new VNR's "Swiss Army knife" versatility and standard safety features are critical tools for regional fleets trying to survive on thin margins. Catch this episode of The Fleet Lead podcast here or search for The Fleet Lead on your favorite podcast app. Timestamps: 1:37 – Are customers following Peter’s previous advice to buy trucks now? 4:27 – The new VNR model 8:06 – Connectivity, over-the-air updates 9:47 – A $700 million investment in Monterrey, Mexico 12:17 – How tariffs impact Volvo 14:34 – Peter's advice to fleets on equipment purchasing