Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

Volvo’s marketing boss Julie Hutchinson says Volvo got too reliant on performance media at Carsales, CarsAdvice and Carsguide and didn’t build Volvo’s brand appeal for buyer consideration in the the luxury auto segment. The new strategy is working. She joins Mindshare’s Joe Lunn and whiteGREY’s Lee Simpson on winning the 2019 Media Federation Grand Prix.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Oct 28, 2019

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Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

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