Vom Handwerksbetrieb zur Premium-Holzhausmarke - die Markenstory von Schwarzwälder

from Corporate Storytelling - Bär Tiger Wolf · host Bär Tiger Wolf

Innerhalb kürzester Zeit schaffte Schwarzwälder, wovon viele träumen. Konsequent drehte das Handwerksunternehmen seine komplette Markenpositionierung auf links und fokussierte sich auf seine Premium-Holzhäuser. Markus Schwarzwälder und Chefarchitekt Oliver Müller erzählen vom Geheimnis hinter ihrem Erfolg.

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This episode was published on September 15, 2022.

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