Vom Kultauto zum Start-up - smart Österreich CEO Sarah Lamboj (#26)

from 15 Love - der Business Podcast · host Marco Brugger

Dass sich Automarken neu ausrichten, kommt vor. Manche machen es besser, manche schlechter (siehe Jaguar). Eines ist aber klar: Einer Automarke neues Leben einzuhauchen, sie neu auszurichten und wieder groß zu machen, ist ein sehr schwieriges Unterfangen. Wie das funktionieren kann, welche Herausforderungen es gibt, wie das erste Verkaufsjahr war, wie hart die Automobilbranche ist und warum sie sich selbst als Start-up sehen, jetzt im neuen Podcast mit der smart Österreich CEO Sarah Lamboj.

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This episode was published on January 8, 2026.

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