Vom Lead zum Sale - B2B Best Practice | Marketing on Fire #370

from Marketing on fire · host Robin Heintze

Eine erfolgreiche B2B-Customer-Journey beginnt nicht beim Kanal, sondern bei der Frage, was Kund:innen gerade wirklich brauchen. In dieser Folge erfährst Du, wie Festo die einzelnen Awareness-Phasen strukturiert, Leads entwickelt und den richtigen Übergabepunkt an den Vertrieb findet.

Episode metadata supplied by the publisher feed · Published Jul 17, 2026

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Vom Lead zum Sale - B2B Best Practice | Marketing on Fire #370

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