Von Restorff Isolation Effect and a Backfiring of Process
from Developer Tea Hosted by Jonathan Cutrell
The Von Restorff effect says we remember things that stand out. This is probably mostly intuitive - "that stood out to me" is a common colloquialism. But what isn't intuitive is the implied downside of uniformity, which is often the product of process. In other words, if your process creates perfect uniformity, elevating any one thing, say, in priority, is going to be exceedingly difficult. Additionally, if your "escalation" process is overused, it will once again violate the point of the escalation in the first place. "If everything is urgent, nothing is urgent." 🙏 Today's Episode is Brought To you by: Jam.dev If you’re an engineer and you would rather spend your time writing code than responding to comments in your issue tracker, send your team Jam.dev. Go to jam.dev to get started, it’s free. 📮 Ask a Question If you enjoyed this episode and would like me to discuss a question that you have on the show, drop it over at: developertea.com. 📮 Join the Discord If you want to be a part of a supportive community of engineers (non-engineers welcome!) working to improve their lives and careers, join us on the Developer Tea Discord community by visiting https://developertea.com/discord today! 🧡 Leave a Review If you're enjoying the show and want to support the content head over to iTunes and leave a review! It helps other developers discover the show and keep us focused on what matters to you.
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What this episode covers
The Von Restorff effect says we remember things that stand out. This is probably mostly intuitive - "that stood out to me" is a common colloquialism. But what isn't intuitive is the implied downside of uniformity, which is often the product of process. In other words, if your process creates perfect uniformity, elevating any one thing, say, in priority, is going to be exceedingly difficult. Additionally, if your "escalation" process is overused, it will once again violate the point of the escalation in the first place. "If everything is urgent, nothing is urgent."
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