VP 019 El uso del audio en el marketing de contenidos

from Via Podcast · host Melvin Rivera

Microsoft, eBay y Slack, entre muchas empresas, están usando el podcasting para lograr fidelidad a la marca. ¿Cuál es la ventaja de usar el podcasting en una estrategia de marketing digital? Dialogamos sobre podcasting y marketing con Juan Carlos Giraldo, un consultor de Dialogamos sobre: Lo que le motivó a comenzar "Podcast and business". Su experiencia produciendo un podcast como un medio para aprender. Por qué clasifica en si sitio web todos sus podcasts en seis temas principales y que le llevó a presentarlos por categorías. Lo que haría diferente si volviera a comenzar su podcast. El cambio, en Estados Unidos, sobre el audio stream. La importancia del mercadeo en los medios móviles. Por qué todavía la gente tiene problemas para descubrir podcasts. Cómo ayuda el podcasting a la exposición de una marca. Por qué más gente está inclinada a escuchar un pdocast que a consumir otros contenidos. Cómo las empresas norteamericanas están incorporando el podcasting. Quién define la duración de un podcast. Las buenas prácticas que recomienda para crecer la audiencia. Enlaces de Vía Podcast Síga a nuestro entrevistado: LinkedIn | Facebook | Twitter | Podcast and Business | Web | SlideShare | Si le gustó este episodio: Compártalo con su amigos en las redes sociales. Deje un comentario en iTunes. Eso ayuda para que otros puedan encontrarnos fácilmente. Suscríbase por iTunes, RSS o Ivoox para recibirlo al momento que lo publiquemos. Síga Vía Podcast en las redes Sociales. | Facebook | Twitter Síga a Melvin Rivera Velázquez Facebook | Twitter | Web | Medium Únase al grupo "Solo Podcasting" para mantenerse al día con las nuevas tendencias y conocer las experiencias de otros podcasters. Visite Vía Podcast.fm para más recursos que le ayudarán a usar la nueva radio en su estrategia digital.

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This episode was published on December 20, 2016.

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