VP#131: Danny O'Malley, Founder of Before the Butcher, the Meat You Want to Meet!

General Announcements:Make the vegan women's fiction classic Marrying Myself an international bestseller! Get your copies now: https://www.amazon.com/Marrying-Myself-Christine-Melanie-Benson/dp/1685130763/https://christinemelaniebenson.com/Join Chrissy at Vegan Summerfest July 9-13, 2025, in Johnstown, PA: https://summerfest.navs-online.org/Want to change your life? Chrissy is accepting new coaching clients: [email protected] love to hear from you! Email [email protected] are the Posse! Support what we do via Venmo or Paypal - make your contribution to @veganposseThis week's episode with Danny O'Malley, founder of Before the Butcher: Danny O'Malley turned his passion for healthy and sustainable food and his background in plant-based lifestyles into one of the top plant-based meat companies in the U.S., Danny is the founder and CEO of Before the Butcher, a pioneering plant-based meat company redefining how Americans eat. A former executive at Beyond Meat with over 25 years of experience in the food industry, Danny launched Before the Butcher in 2017 to create a more diverse, accessible, and sustainable lineup of meat alternatives. Under his leadership, the company introduced the first full family of plant-based proteins—ranging from burgers and chicken to turkey and sausage—that look, cook, and taste like their animal-based counterparts.Recognized as a thought leader and international speaker on plant-based innovation, Danny has earned widespread acclaim, including multiple FABI Awards and features in The New York Times, TODAY, Forbes, and CNN Business. He also broke new ground with Mainstream by Before the Butcher, the first plant-based meat priced competitively with traditional meats. With a growing social media following and a deep commitment to sustainability, Danny continues to champion plant-forward lifestyles through product innovation, advocacy, and storytelling.”Resources:Before the Butcher: https://beforethebutcher.com/