VP#63: Legendary Vegan Bodybulider Robert Cheeke on "Winning" through Compassion, Bucking Stereotypes, and Debunking the Meathead Myths!

Robert Cheeke grew up on a farm in Corvallis, Oregon. He adopted a vegan lifestyle in 1995, at the age of 15, weighing just 120 pounds. He went on to  become the author of many books, including Vegan Bodybuilding & Fitness, Shred It!, Plant-Based Muscle, and New York Times bestseller The Plant-Based Athlete. His newest book, The Impactful Vegan, will be released on June 25, 2024 – check out the show notes to preorder. Robert is often referred to as the “Godfather of Vegan Bodybuilding,” growing the industry from infancy in 2002, to where it is today. As a natural bodybuilding champion, Robert was named one of VegNews magazine's Most Influential Vegan Athletes. He tours around the world sharing his story of transformation from a skinny farm kid to champion vegan bodybuilder. Robert is the founder and president of Vegan Bodybuilding & Fitness and maintains the website VeganBodybuilding.com. He is a regular contributor to Forks Over Knives, The Center for Nutrition Studies, The Vegan Gym, and No Meat Athlete, is a former multi-sport athlete, and has followed a plant-based diet for more than 28 years. Robert lives in Colorado with his wife and two rescued Chihuahuas. Resources: Website: https://www.veganbodybuilding.com/ Instagram: https://www.instagram.com/robert.cheeke/?hl=en Robert Cheeke on Forks Over Knives: https://www.forksoverknives.com/wellness/robert-cheeke-shares-vegan-bodybuilding-diet/ Preorder Robert's upcoming book, The Impactful Vegan: https://www.amazon.com/Impactful-Vegan-Biggest-Difference-Animals/dp/1637744587/ Robert Cheeke books: https://www.amazon.com/Books-Robert-Cheeke/s?rh=n%3A283155%2Cp_27%3ARobert+Cheeke