VP of Phoenix Suns - 97% of Fans Will Never Visit Your St...

What this episode covers

Only 2-3% of Manchester City fans will ever set foot in the stadium. So how do you build a business around the other 97%? Ron Li has spent his career figuring that out.Body:Ron Li is VP of Data Intelligence & Strategic Partnerships at the Phoenix Suns, where he oversees AI and data strategy across five properties — the Suns (NBA), Mercury (WNBA), Valley Suns (G League), Footprint Center, and the team's hospitality portfolio.Before the Suns, Ron was employee #4 on the PGA Tour's international business team and helped build EA's competitive gaming division from scratch. He's also a former professional esports player.In this episode, Ron breaks down:Why sports teams can't think of themselves as an events business anymoreHow the Suns use visual AI to measure sponsorship value in real-timeAI agents handling season ticket billing, lapsed fans, and new prospect listsThe Verizon 5G practice facility partnership and what "strategic" really meansWhy a clean data foundation matters more than any AI toolHis hiring philosophy: curiosity over credentialsThe e-bike analogy every business leader needs to hearIf you lead a team figuring out where AI fits in your business, this conversation is a blueprint — not theory.Subscribe at Spotify and Apple Podcast and follow AI for Business Leaders wherever you listen.www.getothergroup.com to stay up to date for the latest

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Frequently Asked Questions

How long is this episode of AI for Business Leaders?

This episode is 40 minutes long.

When was this AI for Business Leaders episode published?

This episode was published on March 4, 2026.

What is this episode about?

Only 2-3% of Manchester City fans will ever set foot in the stadium. So how do you build a business around the other 97%? Ron Li has spent his career figuring that out.Body:Ron Li is VP of Data Intelligence & Strategic Partnerships at the Phoenix...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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