Vrbo’s 2025 Pivot Toward Last Minute Deals and Flexible Trips episode artwork

EPISODE · Aug 25, 2025 · 12 MIN

Vrbo’s 2025 Pivot Toward Last Minute Deals and Flexible Trips

from Vacation Rental Scale-Up · host Thibault Masson for Rental Scale-Up

Vrbo is shifting gears in 2025. With U.S. travel growth slowing and guests watching every dollar, Vrbo is responding fast, launching aggressive promotions, shortening stays, and expanding trip types to stay competitive.In this video, Uvika Wahi from RSU by PriceLabs breaks down Vrbo’s full Q2 2025 performance and what it means for professional property managers. You’ll learn: • How Vrbo’s new Promotion Suite is driving 10 percent of bookings • Why last-minute deals are now a central part of Vrbo’s search and ad strategy • What shorter booking windows and midweek trips signal about guest behavior • How Vrbo is using Expedia’s tech to bundle value without chasing new markets • Why Airbnb’s international growth softened the blow while Vrbo had to adapt fasterVrbo isn’t chasing global expansion. It’s focusing on squeezing more value from each U.S. trip. If you list on Vrbo, or are considering it, this is what you need to know to stay visible and competitive.Read our detailed article on this: https://www.rentalscaleup.com/vrbo-q2-2025-promotions-shorter-stays-and-bundled-value/📩 Get our free weekly newsletter to get industry insights straight to your inbox: https://www.rentalscaleup.com/newsletter/🔔 Subscribe and hit the bell so you don’t miss what’s coming next.👉 Curious how top managers set smarter prices and outsmart market shifts? Try PriceLabs, our trusted dynamic pricing and market data tool. Sign up now for a 30-day free trial, $10 in credit, 1 Market Dashboard, and 2 Revenue Estimator Pro tokens when you add your first listing. Get started here: ⁠⁠https://hello.pricelabs.co/signup/?referral=RSU&utm_source=rsu&utm_medium=ad&utm_campaign=newsletter⁠⁠#shorttermrentals #vrbo #vrbohost #airbnb #bookingdotcom #propertymanagement #propertymanagers #vacationrentals #videoviral #uvikawahi #pricelabs #rsubypricelabs #strindex

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Vrbo’s 2025 Pivot Toward Last Minute Deals and Flexible Trips

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