VRS662 - The Guests You Don't See Coming

This episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through June 30th, you can get 20% off with code VRS20 on all their yearly and bi-yearly Ultimate and Professional plans.  > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________ This episode started with an observation Heather made on LinkedIn - a post from Ela Mezhiborsky about her company's annual self-care day - and grew into a conversation that cuts to the heart of something most operators get wrong when they bring AI into their businesses. Ela is co-founder and president of AutoHost, an AI-powered guest screening and identity verification platform used by property managers around the world. But she came to it the same way most VRS listeners came to their businesses: through hands-on operation. Before AutoHost existed, she was running Quick Stay, a Toronto-based property management company that grew to over 100 properties. The tool was built because she was the operator who needed it. The conversation opens with a real incident - a Christmas 2016 call from Toronto police about a known gang member, which revealed months of undetected criminal activity running through Quick Stay's properties. That story explains why AutoHost exists, and it also explains Ela's unusually clear-eyed view of where human judgment fails and where systematic screening has to take over. But the episode is as much about people as it is about technology. Ela runs an AI-first company and is visibly thoughtful about what that means for the humans inside it. She talks about what happens to a team when AI arrives - the anxiety before the relief - and what operators can do to manage that transition honestly. The annual self-care day, which honours Ela's late husband and co-founder, Anton Silberberg, is part of that story too. By the end, the episode covers AI-powered fraud: synthetic identities, voice cloning, and why gut instinct is no longer a reliable defence. If you've been thinking about guest screening as a nice-to-have, Ela makes a case that identity verification is now table stakes - not because fraud is new, but because AI has made it dramatically cheaper, faster, and harder to detect. ________________________________________________________________________________________________________________________________________ 📣 The AI Ambassador Program This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. 🌐 Learn more and join us at VacationRentalFormula.com/AI Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/podcast/VRS662