Všichni čekali konec letáků. Místo toho sílí, říká šéf marketingu Penny

from Industrial · host iDNES.cz

Jak přivést do supermarketu zákazníky, které televizní reklama neosloví? Proč Penny místo drahých vánočních reklam sází na festivaly, silikonová prsa nebo párek v rohlíku za 9,90 Kč? A proč podle šéfa marketingu není Generace Z z pohledu retailu vůbec jiná než ostatní? Hostem podcastu Industrial byl vedoucí strategického marketingu Penny Vít Vojtěch.

Episode metadata supplied by the publisher feed · Published Aug 11, 2026

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Všichni čekali konec letáků. Místo toho sílí, říká šéf marketingu Penny

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