VSP008 Entscheidungen: Halb zog er sie, halb sank sie hin…

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Man könnte sagen, dass Entscheidungen erst dann getroffen werden können, wenn Sie möglich sind. Wer also auf Entscheidungen einwirken will, der kann sie zunächst nur ermöglichen. Etwa indem man die nötigen Informationen liefert, oder dabei hilft die sinnvollen Alternativen zu beleuchten und zu bewerten. Erst später, nachdem die Entscheidung möglich ist, kann man sie herbeiführen. Erst Sog, dann Druck. Mehr dazu lesen unter stephanheinrich.com/podcast-b2b

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This episode is 12 minutes long.

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This episode was published on February 16, 2014.

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