VSP033 Zieh' mich ab: Begriffe verhindern Verständnis

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Begriffe geben uns zunächst Sicherheit. Aber wir vergessen, dass wir unter einem Begriff ganz Unterschiedliches verstehen können. Nehmen wir einmal den Begriff "Cloud", der im Moment nicht nur bei den Fachleuten in aller Munde ist. Die häufige Verwendung ist jedoch kaum ein Garant für Klarheit. Mehr dazu lesen unter stephanheinrich.com/podcast-b2b

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This episode was published on August 17, 2014.

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