VSP042 Das neue Dogma im Business

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Vielleicht kennen Sie die Szene aus dem Spielfilm-Klassiker „Das Leben des Bryan", als der Held auf der Flucht in Eile einen Bart kaufen will. Der Händler nennt den Preis mit 20 Schäkel und als Bryan bereitwillig zahlen will, sagt der Händler „Moment mal! Wir müssen erst feilschen ..." Der witzige Dialog, der sich daraus ergibt, ist mir gut in Erinnerung geblieben und dient als Symbol für die Erwartungshaltung des Verkäufers, dass der Kunde bestimmt mit dem Preis nicht einverstanden sein wird. Aber genau das ist eben der Irrtum. Mehr dazu lesen unter stephanheinrich.com/podcast-b2b

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This episode was published on October 13, 2014.

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