VSP102 Telefonische Kaltakquise richtig vorbereiten

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Material zum Podcast: http://stephanheinrich.com/akquise Sehr viele Menschen haben zur Kaltakquise am Telefon eine eher ablehnende Haltung. Bestimmt ist das so, weil sie selbst oft genug Opfer von schlecht gemachter Ansprache via Telefon wurden. Wer kennt nicht diese Anrufe von Mitarbeitern eines Call-Centers, die schnell als unerwünschte Versuche erkannt werden, Ihnen etwas aufzuschwatzen. Im Umgang mit Privatkunden ist das inzwischen nicht mehr legal, es sei denn Sie haben das als Verbraucher explizit erlaubt. Wir beschäftigen uns hier ausschließlich mit dem Vertrieb an Geschäftskunden. Hier gilt: Es ist gestattet, dass man telefonischen Kontakt mit einem Kunden aufnimmt, wenn man davon ausgehen kann, dass eine neue geschäftliche Verbindung 1. beiderseits hilfreich und 2. telefonische Kontaktaufnahme erwünscht ist. Aber wie kann man das im Vorfeld sicherstellen?

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This episode is 14 minutes long.

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This episode was published on December 7, 2015.

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